-
TINY FRIENDLY
As the world recovers from the COVID-19 pandemic, families are getting back to travel, looking for joy and connection. However, there's a noticeable gap in the market: the lack of travel apps designed for the unique needs of children. This case study aims to fill this gap by proposing features in a new Travel App that not only bring back family travel experiences but also specifically cater to the needs of kids.
Skills:
UX Research, Prototype, UX Designer
Tools:
Figma, FigJam, Illustrator, Photoshop
Role:
UX Designer
Team Size:
Individual
The development of a new family-centered booking app that takes care of all the family's needs, specially the little ones.
User Research
In this research project I planned and conducted
5 interviews with travelers and 1 online survey.
All users were picked accordingly with the proto persona.
Methodology
Five user interviews via Zoom will be conducted to collect qualitative data.
Online survey will be conducted to collect quantitative data.
Designing affinity diagrams & empathy maps to create the most accurate user persona and user insights.
Participants
The ideal participants are parents that enjoy frequent traveling. These women or men are familiar with travel apps and booking accommodations online.
The
Problem
Traveling parents frequently encounter challenges when seeking suitable accommodations that align with their specific needs and preferences. They face a time-consuming searching process, unpleasant surprises, and stressful situations. How can we help parents enjoy their family trips and feel confident and relaxed when planning their next family adventure?
This investigation was carried out to determine the pain points when planning family trips and the solution to them.
Meet the Persona
The last minute
planner.
“Planning trips is stressful when you have kids, but trips need to be planned in order to have peace of mind.”
“Rooms/hotels/airbnb are not always accurate about their descriptions”
“It's not very easy to find safe and fun places when traveling”
“In-city transportation is sometimes difficult with kids”
Pain Points
"Having control gives me some peace of mind when traveling with my kids, the perfect family trip is when the comfort of being at home meets the adventure, if my kids are happy and safe, I am happy"
-A 42 years married mother of 3 young children
User
Insight
Through the interview process, it became evident that traveling parents spend a lot of time planning their family trips because they have specific preferences when looking for accommodations that meet all family needs, especially the needs of the little ones.
The location proves to be the first step in the accommodation-seeking process, with a strong inclination for sites situated close to kid-friendly entertainment, as in-site transportation is also challenging for families. Ensuring accuracy in property descriptions and images is crucial for meeting their expectations. Additionally, they usually have to deal with poor customer service and unpleasant surprises.
Therefore, we believe that it is important to have a service that caters to their accommodation preferences and offers solutions for an enjoyable family travel experience without a time-consuming searching process. In this regard, we might be able to create a family-focused accommodation platform capable of meeting these needs within a booking system that prioritizes family entertainment, comfort, and safety.
The Solution
A new app with exceptional customer service, planning assistance, and a verification system that guarantees accuracy in the listing descriptions.
Storyboard
User Journey
Family Travel App
TinyFriendly is a Family-focused accommodation platform that meets the needs of traveling parents. A worry-free travel experience with handpicked safety insights, verified lodgings, effortless trip planning, and exceptional customer support.
Prioritization Matrix
Onboarding Sketches and Wireframes
The
Prototype
Mid-fidelity Prototype.
Objectives
-
Determine whether our new app, Tiny Friendly, follows intuitive parameters and is functional enough for sign up, explore and reserve a room and Identify opportunities for enhancing usability and guide the development of future iterations.
Usability Test
Testing Results
After discovering the most common pain points of the users, we iterate and solve those problems, some of them were:
-
Pay button not clear enough, hard to visualize it.
-
Book a suite was not intuitive enough.
-
A better and clearer “Pay” button in the check out process.